TikTok is the most downloaded social media application that has attained phenomenal reach since its launch. The app is now a trendsetter for the current generation. It has over 3 billion cumulative downloads and over 1 billion active users for its vast collection of content and originality.
Since the app’s user base is expanding, making a business stand out is more challenging than expected. Many influencers are utilizing this amazing opportunity to earn money by maintaining the loyalty and integrity of the emerging TikTok users. In addition to influencer marketing, aspiring creators buy tiktok views to increase content visibility and strengthen their social presence organically.
Types of Influencers on TikTok
TikTok is a platform where content creators and brands can conduct successful influencer outreach promotions. But before you engage in influencer marketing, you must familiarise yourself with the various TikTok influencers categories.
The following are the different types of influencers who can enhance your brand recognition.
- Nano Influencers with 1K to 10K followers
- Micro Influencers with 10K to 50K followers
- Macro Influencers with 50K to 500K followers
- Mega Influencers with 500K to 1M followers
1. Nano Influencers
The nano influencers have minimal followers ranging from 1K to 10K. However, they frequently support the brands and companies they cherish and work for.
These influencers interact with the people they follow to strengthen their relationship with them. The nano influencers will compare their brand visibility with the targeted audience as they create an excellent engagement and conversion rate.
Nano influencers can potentially do effective marketing on TikTok since they frequently acquire products, so their promotion will sound original and unforced. This method will increase the audience’s reach quickly.
The finest nano influencers are well-versed in their fields and be more genuine with their followers. So, small businesses and startups can use nano influencers’ power to grow their brand awareness.
2. Micro influencers
The micro influencers have followers ranging from 10K to 50K. They are proficient in creating engaging content for brands, and many have a specific niche of expertise. These influencers frequently have an engaged following and are still relatable to their followers. Unlike nano influencers, micro influencers have constant target audiences and strong conversion rates.
These influencers may need more followers, but that doesn’t mean that their existing audience is any less interested. These micro influencers are ideal for brands with limited marketing resources than other influencers.
Micro influencers always provide high-quality content that increases the brand’s modest reputation. With all this information, followers of micro influencers are likely to have genuine trust in them; and can utilize it to raise the awareness and sales of your brand. Apart from this, TikTokers buy tiktok likes to increase engagement rate and build credibility for their profile in a short span.
3. Macro Influencers
Macro influencers might be television personalities, bloggers, sports persons, celebrities, or some intellectual personalities with 50K to 500K followers. And some macro influencers may not have celebrity status, but they have the same range of followers by providing quality content for the users who trust them.
Macro influencers are excellent at creating awareness for your brand. By leveraging the connection, you may raise your brand’s engagement rates and expand your brand’s reach.
Compared to the content brands discover with nano or micro influencers, macro-influencer content often has a more polished appearance. Therefore, it could indicate an improved match for some brands’ audiences and objectives.
In addition to having an extensive following, macro influencers probably built their following for some time by establishing connections and gaining followers. Therefore, they can assist you in reaching a wider audience and enhancing your company’s reputation because they have a considerable following.
4. Mega Influencers
Mega influencers have over one million followers and are well-known on TikTok because of their fame. These influencers are typically famous, so it is easy to find them. Many brands are now utilizing the power of mega influencers for their growth on TikTok.
These influencers are active on TikTok for their large followings, so they can produce a high conversion rate and engage audiences for the brand. To increase your sales and reputation, having one mega influencer is sufficient. You don’t need multiple collaborations and paid ads. Furthermore, this platform users can seek the help of TikViral to enhance their brand recognition on TikTok organically.
There are several ways to increase your brand awareness on TikTok, and the primary thing would be influencer marketing. Many brands are considering what type of influencer would be appropriate. Budgeting is also an essential aspect of influencer marketing. If the budget permits, you can use these TikTok influencers to help enhance brand recognition. By understanding the above-mentioned 4 types of influencers on TikTok, you can decide which is best for enhancing your brand recognition.